Hello, I’m Joane!
I’m a founder and a multi-disciplinary creative working across design, technology, and art.
My background spans over two decades in software engineering and technical program/project management, where I’ve developed and led complex applications and systems behind the scenes. That experience shapes how I approach creative work today—structured, reliable, and detail-driven—while still leaving room for experimentation, intuition, and artistry.
Moonlippy Studios LLC
Moonlippy Studios is my digital creative studio—born from a long-standing desire to build websites with greater artistic autonomy. What began with web design naturally expanded into graphic design, allowing the work to evolve into more complete visual systems.
The studio focuses on custom logos, websites, and brand assets, each built from the ground up to reflect a client’s identity, needs, and goals. Nothing is templated or mass-produced; every project is shaped with intention and care.
This is where my technical background meets creative execution. Projects are approached with the same rigor I bring to engineering work: thoughtful planning, attention to detail, and an emphasis on long-term sustainability. The result is design that’s not only visually strong, but also functional, scalable, and grounded in real-world use.
Alongside digital work, Moonlippy also includes select bespoke, non-digital projects. These are spaces where I step away from the screen—returning to tactile, hands-on disciplines like makeup artistry and calligraphy. Working with texture, form, and the physical mixing of color in real time keeps my creative practice grounded and balanced.
Moonlippy is intentionally small, hands-on, and selective—focused on quality over volume. Whether digital or physical, I treat every project as a work of art, giving it the time, care, and craftsmanship it deserves.
Sitestart Foundation Inc.
Sitestart Foundation is the nonprofit arm of Moonlippy Studios, created to make good design more accessible. The work mirrors my studio practice—custom websites, logos, and brand assets—offered free to small businesses, nonprofits, and individuals who need a strong starting point.
Every Sitestart project is treated with the same care and intention: thoughtful, well-crafted, and built to help people show up confidently and professionally.
